Online Videos Record-Breaking Month: 10 Billion Viewed in December

 

US internet users watched over 10 billion videos online in December 2007, according to comScore's Video Metrix, which reported that the month was the heaviest in viewing since it began tracking online video consumption, writes MarketingCharts.

 

Top-ranked video property Google Sites (including YouTube) extended video market share gains and now account for nearly one out of three videos viewed online, comScore said.

 

Below are additional findings from comScore's December report. Google extended its lead in online video market share:

• Google Sites accounted for 3.3 billion videos viewed (32.6 percent share of videos) in December, gaining 1.3 share points from the previous month.
• YouTube.com accounted for more than 97 percent of all videos viewed at Google Sites.
• Fox Interactive Media ranked second with 358 million (3.5 percent).
• Yahoo Sites followed with 340 million (3.4 percent), as did Viacom Digital with 238 million (2.3 percent).

Nearly 141 million Americans viewed online video
in December:

• Google Sites also captured the largest online
  video audience with 79 million unique viewers.
• Fox Interactive Media followed with 43.9 million
  and Yahoo Sites with 38.2 million.

Other notable findings for December 2007:

• 77.6 million viewers watched 3.2 billion videos
  on YouTube.com (41.6 videos per viewer).
• 40.5 million viewers watched 334 million videos on MySpace.com (8.2 videos per viewer).
• Online viewers watched an average of 3.4 hours (203 minutes) of online video during the month -
  a 34 percent gain since the beginning of 2007.
• The average online video duration was 2.8 minutes.
• The average online video viewer consumed 72 videos.

“With the writer's strike keeping new TV episodes from reaching the airwaves, viewers have been seeking alternatives for fresh content,” said Erin Hunter, comScore EVP of media and entertainment. “It appears that online video is stepping in to help fill that void.”

 

According to Comscore.com, nearly 132 million Americans viewed online streaming video in May 2007. That's 3 out of 4 U.S. Internet users. Among those viewers, the average American video streamer watched more than 2.5 hours of online video.

Other notable findings from the May 2007 report include:

• Online viewers watched an average of 158 minutes of streaming video per streamer.
• The average video stream duration was 2.5 minutes.
• More than one out of three (35 percent) U.S. Internet users streamed video on YouTube.com.
• The average online video viewer consumed 63 video streams, or more than two per day.
• Google would not have bought YouTube for $1.65 billion if they didn't think it would work!
• The fact is that people love watching online videos. There has never been a better way to get your message across to potential customers. Online video allows you to put your messages on your own website to let your customers see who you are, and find out about your products or services.